• Harley-Davidson average gross margin for 2023 was 37.83%, a 5% decline from 2022.
• Harley-Davidson average gross margin for 2022 was 36.03%, a 0.39% increase from 2021.
• Harley-Davidson average gross margin for 2021 was 35.89%, a 3.97% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.