• Trade Desk average gross margin for 2023 was 81.38%, a 0.66% decline from 2022.
• Trade Desk average gross margin for 2022 was 81.92%, a 1.59% decline from 2021.
• Trade Desk average gross margin for 2021 was 80.64%, a 5.3% increase from 2020.

Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.